PRODUCTION DESIGN

As the head of the art department, I will be in charge of making sure each shooting location is perfect, prepared, and on point with the vision of the production. Film production (TV, Movies, Video Clips, etc) are indeed a language of visual storytelling, and so the visuals captured by the camera matter immensely. 

Your locations, sets, costumes, lights, etc. all work together to create a world on the screen, and this world is a crucial part of telling your story and showing your idea. Having an incredible script and cast of actors onboard won’t be enough if what surrounds them doesn’t tell a cohesive story. 

That is why my job starts during pre-production alongside the director and producer of the project: to take the writer’s work, the director’s vision, and the producer’s plan, and synthesizes them all into a compelling visual and aesthetic story.

Together, in the pre-production team we formulate ideas and plans for the visual context that will be used to tell a captivating story. 

This work includes deciding on colors, themes, compositions, and other visual elements that work best to evoke the emotions, themes, and actions of each scene and the project as a whole. With strong knowledge of art and design, including color theory, lighting, and more, as a production designer I will have a significant influence and responsability  on the final look of the production — and, indeed, on how the audience perceives and experiences the story.